The pitch meeting went so well, Fibre never got the job. Not something you’d usually advertise, but Diesel so loved the navigation Fibre presented, they decided to turn
it into a digital art project cum promo piece.

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Could you land a 747 at night with only runway lights to guide you? Diesel’s 55DSL web site gives you the chance to find out and calculates your score by the number of fatalities. The irreverent computer game appeared on the site which dispensed with grunge graphics but kept the sense of humour popular with skaters.

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