1999
Four Marketing – Website
Despite the stylistic influence of football casuals on fashion, it’s no mean feat to link the avant-garde creations of Fake London with terrace faves Stone Island. Still Fibre managed to connect them and others – all part of the brief from the labels’ shared marketing and distribution company Four Marketing.
Stride Shoes – Website
‘SAVE YOURSELF!’ was one of the now-you-see-it-now-you-don’t blipverts flashing up subliminally on the shoe company, Stride’s, website. It had the first connected screensaver, updating itself instantly on-line to give the audience – that broad and difficult to target ‘youth’ market – a daily dose of the Voice of Stride.
Diesel – Style Lab CD-ROM
The pitch meeting went so well, Fibre never got the job. Not something you’d usually advertise, but Diesel so loved the navigation Fibre presented, they decided to turn
it into a digital art project cum promo piece.
Diesel – 55DSL website
Could you land a 747 at night with only runway lights to guide you? Diesel’s 55DSL web site gives you the chance to find out and calculates your score by the number of fatalities. The irreverent computer game appeared on the site which dispensed with grunge graphics but kept the sense of humour popular with skaters.