Website
Tabooboo – Brand identity
Locked in a closet with hundreds of dildos. That was Fibre’s fate when creating new sex brand Tabooboo’s website. They had to shoot the toys – in all their lurid glory – for the e-commerce site.
Motorola – What Do You Want To Do With It?
50 strangers, alcohol, hormones and text messaging…’ and one very loaded question: ‘What Do You Want To Do With It?’ were fly-postered all over London. The ads were just one part of the identity Fibre created for the ICA digital fest ‘What Do You Want To Do With It?’ For the sponsor, Motorola, Fibre came up with the identity and poster campaign but also the supporting website, games, kiosks, video and text messaging.
The Fish Can Sing – Identity
How do you visualise a revolution? With a manifesto of course. And all-caps. And no spaces. That’s just what Fibre did for The Fish Can Sing, a radical PR/marketing agency, which challenges the traditional industry rules by specialising in guerrilla moves and tactical interventions.
Four Marketing – Website
Despite the stylistic influence of football casuals on fashion, it’s no mean feat to link the avant-garde creations of Fake London with terrace faves Stone Island. Still Fibre managed to connect them and others – all part of the brief from the labels’ shared marketing and distribution company Four Marketing.
Stride Shoes – Website
‘SAVE YOURSELF!’ was one of the now-you-see-it-now-you-don’t blipverts flashing up subliminally on the shoe company, Stride’s, website. It had the first connected screensaver, updating itself instantly on-line to give the audience – that broad and difficult to target ‘youth’ market – a daily dose of the Voice of Stride.
Diesel – 55DSL website
Could you land a 747 at night with only runway lights to guide you? Diesel’s 55DSL web site gives you the chance to find out and calculates your score by the number of fatalities. The irreverent computer game appeared on the site which dispensed with grunge graphics but kept the sense of humour popular with skaters.