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Sonneti S/S ’09
Fibre built upon the success of Autumn/Winter ’08 by injecting the photography with some personality. Models were carefully selected not just for their boyish good looks but the ability to react naturally with other models and in front of the camera.
Sonneti A/W ’08
Following Autumn/Winter ’07 and some internal re-positioning, the direction for this season reflected a renewed confidence and understanding of the Sonneti brand. Fibre brought in new photographers Brendan & Brendan and chose an urban location that would provide flat simple backdrops.
Armadillo Scooterwear – Brand Communications
In the early days of Fibre, the creative directors zipped from meeting to meeting on the company Vespa, with perhaps, more regard for style than safety. Fast-forward ten years and Fibre brings their two-wheeled and brand communication experience to Armadillo’s highly-protective but stylish scooterwear.
Not Actual Size – Identity
When Dan Holliday, founder of The Fish Can Sing, was planning his new brand-experience agency he asked for Fibre’s suggestions for the company name. Fibre proposed “Not Actual Size”, a name that not only reflects the planning that big brand events require but the company’s proposition that they could create more buzz than traditional marketing strategies. The name stuck and Fibre set about the task of designing the identity.
Sonneti A/W ’07
For Autumn/Winter ’07 Fibre developed the strong narrative they had created for Spring/Summer. St Leonards On Sea was chosen as an ideal location for a “first flat” theme featuring a variety of urban and sea-front textures.
Sonneti S/S ’07
“Honesty” – the very word won the pitch. When Sonneti asked agencies for their thoughts on reinvigorating the 25 year-old fashion brand, Fibre won with its straight-talking approach. Market research said the label was unoriginal with contrived studio photography that didn’t relate to its audience.
Corderoy
George Corderoy & Co was established in 1780 and has become one of the biggest names in quantity surveying. Browsing their portfolio is a journey through history itself – Windsor Castle, Leicester Square, the Channel Tunnel and the Jubilee Line extension to name but a few.
Sony – PSP Design Club
From a New York florist to vintage wallpaper in Hastings to a mural in Southwark. Just three of the images in the photo chain that Fibre created as members of the Sony PSP Design Club (that’s Design Club, not Fight Club). One of ten boutique projects for the UK PSP launch, Design Club invited fourteen creatives such as David Adjaye, William Rowe, Chris Ofili and Fibre to celebrate the freedom of the creative process.
Grolsch – My Alien Abduction
Fibre helped thousands get abducted by aliens - all in support of a Grolsch campaign. Creating a website and book that tied into the commercial, the designers increased its staying power.
Tabooboo – Brand identity
Locked in a closet with hundreds of dildos. That was Fibre’s fate when creating new sex brand Tabooboo’s website. They had to shoot the toys – in all their lurid glory – for the e-commerce site.