Sonneti
Sonneti S/S ’09
Fibre built upon the success of Autumn/Winter ’08 by injecting the photography with some personality. Models were carefully selected not just for their boyish good looks but the ability to react naturally with other models and in front of the camera.
Sonneti A/W ’08
Following Autumn/Winter ’07 and some internal re-positioning, the direction for this season reflected a renewed confidence and understanding of the Sonneti brand. Fibre brought in new photographers Brendan & Brendan and chose an urban location that would provide flat simple backdrops.
Sonneti A/W ’07
For Autumn/Winter ’07 Fibre developed the strong narrative they had created for Spring/Summer. St Leonards On Sea was chosen as an ideal location for a “first flat” theme featuring a variety of urban and sea-front textures.
Sonneti S/S ’07
“Honesty” – the very word won the pitch. When Sonneti asked agencies for their thoughts on reinvigorating the 25 year-old fashion brand, Fibre won with its straight-talking approach. Market research said the label was unoriginal with contrived studio photography that didn’t relate to its audience.