Videographics
Sony – PSP Design Club
From a New York florist to vintage wallpaper in Hastings to a mural in Southwark. Just three of the images in the photo chain that Fibre created as members of the Sony PSP Design Club (that’s Design Club, not Fight Club). One of ten boutique projects for the UK PSP launch, Design Club invited fourteen creatives such as David Adjaye, William Rowe, Chris Ofili and Fibre to celebrate the freedom of the creative process.
Mother – Coca-Cola Piccadilly Circus
Coca-Cola is now blue and yellow, or black and orange - depending upon which football team you support - as Coke are the new sponsors of the Football League. Edgy ad agency Mother have painted the classic logo in all 72 team colours and Fibre brought these to life on the new 32m super-wide-screen LED display at Piccadilly Circus.
Fallon – Velvet Love Your Bum
Audiences loved Tony Kaye’s beautiful black and white bottom shots, but they couldn’t recall what was being advertised. So ad agency Fallon hired Fibre to come up with a solution that showed the product – Velvet toilet rolls.
Fallon – You Make it a Sony
From blobs to brand extension such has been the fabled life of Fibre’s Mibas. The blobs started out when the ad agency Fallon needed an animation for the end of a Sony commercial to accompany the strap line, ‘You make it a Sony’.
Motorola – What Do You Want To Do With It?
50 strangers, alcohol, hormones and text messaging…’ and one very loaded question: ‘What Do You Want To Do With It?’ were fly-postered all over London. The ads were just one part of the identity Fibre created for the ICA digital fest ‘What Do You Want To Do With It?’ For the sponsor, Motorola, Fibre came up with the identity and poster campaign but also the supporting website, games, kiosks, video and text messaging.
St Lukes – Hello Reception
Spiders on drugs. Fibre didn’t actually dose ’em up themselves but relied on scientific research in creating ‘Web’, one of a series of short films commissioned by St. Luke’s. The maverick ad agency was kicking off a video showcase in its reception area, and the first firm asked to contribute was Fibre who obliged with five cinematic riffs on ‘fibre’.