BMW
BMW – The Secret Life of Cars
When an oncoming car blinks its headlights, do you feel as though it just winked at you? Psychologists call this phenomenon “somatomorphism” one of the many explained in The Secret Life of Cars – a BMW media report designed by Fibre.
BMW – Good Food Ride
If it weren’t so noisy, Fibre would have got a camp bed at the printers. Most design agencies will attend a press pass, but for three days? For The BMW 1 Series Good Food Ride, Fibre’s producer Liz Greening did exactly that to ensure the 124 page guide to British food adventures was as perfect on paper as it was on-screen.