Interactive
Motorola – Text Match Kiosk
Kids V. Adults. Nothing less momentous than a war of the ages was what Motorola was after when they asked Fibre to design a game for the ICA digital festival, ‘What Do You Want To Do With It?’ Fibre came up with Text Match, based on the idea that kids are far more proficient at text messaging than their parents. The game, a texting Space Invaders, requires players to translate a word from standard English to text speak (or text to txt) before it reaches the bottom of the screen.
Overland Group – CC2000 CD-ROM
Digital fly-posting, that’s what Fibre created with its CD-ROM for CC2000, Caterpillar’s premium clothing line. Launched in 2000, the CD was only expected to provide straightforward press information. But Fibre interpreted Caterpillar’s urban image with its heavy reliance on poster campaigns and postered over people’s desktops. Whatever program happened to be open, Word, Excel or Netscape..., the CD’s images appeared over it, covering it with on-screen flyers.
Diesel – Style Lab CD-ROM
The pitch meeting went so well, Fibre never got the job. Not something you’d usually advertise, but Diesel so loved the navigation Fibre presented, they decided to turn
it into a digital art project cum promo piece.