Identity
Tabooboo – Brand identity
Locked in a closet with hundreds of dildos. That was Fibre’s fate when creating new sex brand Tabooboo’s website. They had to shoot the toys – in all their lurid glory – for the e-commerce site.
Fallon – You Make it a Sony
From blobs to brand extension such has been the fabled life of Fibre’s Mibas. The blobs started out when the ad agency Fallon needed an animation for the end of a Sony commercial to accompany the strap line, ‘You make it a Sony’.
The Furniture Practice – Brochure
How to avoid the bin? that was Fibre’s problem when it came to designing The Furniture Practice’s brochure. The firm, which sells swank modern furniture to architects to put in their swank modern spaces, needed a mailer. But, the company was relying on impersonal photography and an outdated logo. Things were not looking good.
Motorola – What Do You Want To Do With It?
50 strangers, alcohol, hormones and text messaging...’ and one very loaded question: ‘What Do You Want To Do With It?’ were fly-postered all over London. The ads were just one part of the identity Fibre created for the ICA digital fest ‘What Do You Want To Do With It?’ For the sponsor, Motorola, Fibre came up with the identity and poster campaign but also the supporting website, games, kiosks, video and text messaging.
The Fish Can Sing – Identity
How do you visualise a revolution? With a manifesto of course. And all-caps. And no spaces. That’s just what Fibre did for The Fish Can Sing, a radical PR/marketing agency, which challenges the traditional industry rules by specialising in guerrilla moves and tactical interventions.