Identity
Greenhouse – Identity & Website
When Anna Guyer approached Fibre about re-launching her company The Spring Consultancy she admitted to being a little nervous – after all, a new name, identity and website seemed like such a big step.
Metropolis Furniture Co – Identity
Behold! The Eighth Wonder of the World!
Actually, it’s just the identity for Metropolis Furniture Co, designed by Fibre. When it came to the development of a logo for the retro-originals manufacturer there was only one gorilla for the job – King Kong himself.
Armadillo Scooterwear – Brand Communications
In the early days of Fibre, the creative directors zipped from meeting to meeting on the company Vespa, with perhaps, more regard for style than safety. Fast-forward ten years and Fibre brings their two-wheeled and brand communication experience to Armadillo’s highly-protective but stylish scooterwear.
Not Actual Size – Identity
When Dan Holliday, founder of The Fish Can Sing, was planning his new brand-experience agency he asked for Fibre’s suggestions for the company name. Fibre proposed “Not Actual Size”, a name that not only reflects the planning that big brand events require but the company’s proposition that they could create more buzz than traditional marketing strategies. The name stuck and Fibre set about the task of designing the identity.
Tabooboo – Brand identity
Locked in a closet with hundreds of dildos. That was Fibre’s fate when creating new sex brand Tabooboo’s website. They had to shoot the toys – in all their lurid glory – for the e-commerce site.
Fallon – You Make it a Sony
From blobs to brand extension such has been the fabled life of Fibre’s Mibas. The blobs started out when the ad agency Fallon needed an animation for the end of a Sony commercial to accompany the strap line, ‘You make it a Sony’.
The Furniture Practice – Brochure
How to avoid the bin? that was Fibre’s problem when it came to designing The Furniture Practice’s brochure. The firm, which sells swank modern furniture to architects to put in their swank modern spaces, needed a mailer. But, the company was relying on impersonal photography and an outdated logo. Things were not looking good.
Motorola – What Do You Want To Do With It?
50 strangers, alcohol, hormones and text messaging…’ and one very loaded question: ‘What Do You Want To Do With It?’ were fly-postered all over London. The ads were just one part of the identity Fibre created for the ICA digital fest ‘What Do You Want To Do With It?’ For the sponsor, Motorola, Fibre came up with the identity and poster campaign but also the supporting website, games, kiosks, video and text messaging.
The Fish Can Sing – Identity
How do you visualise a revolution? With a manifesto of course. And all-caps. And no spaces. That’s just what Fibre did for The Fish Can Sing, a radical PR/marketing agency, which challenges the traditional industry rules by specialising in guerrilla moves and tactical interventions.