Picture a man sporting a pocket pen protector, a clunky ‘brick’ phone and a high degree of geek chic. Inspired by this image, Fibre turned it into a pop art icon celebrating the mobile phone’s everyday ubiquity with Andy Warhol soup-can style. The final hand-on-phone image played up the retro hip cachet of old technology and served as the core identity for Mobile, Motorola’s exhibition commemorating the history of the mobile phone.

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Kids V. Adults. Nothing less momentous than a war of the ages was what Motorola was after when they asked Fibre to design a game for the ICA digital festival, ‘What Do You Want To Do With It?’ Fibre came up with Text Match, based on the idea that kids are far more proficient at text messaging than their parents. The game, a texting Space Invaders, requires players to translate a word from standard English to text speak (or text to txt) before it reaches the bottom of the screen. 

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