Motorola – Mobile Exhibition Graphics
Picture a man sporting a pocket pen protector, a clunky ‘brick’ phone and a high degree of geek chic. Inspired by this image, Fibre turned it into a pop art icon celebrating the mobile phone’s everyday ubiquity with Andy Warhol soup-can style. The final hand-on-phone image played up the retro hip cachet of old technology and served as the core identity for Mobile, Motorola’s exhibition commemorating the history of the mobile phone.
Motorola – What Do You Want To Do With It?
50 strangers, alcohol, hormones and text messaging…’ and one very loaded question: ‘What Do You Want To Do With It?’ were fly-postered all over London. The ads were just one part of the identity Fibre created for the ICA digital fest ‘What Do You Want To Do With It?’ For the sponsor, Motorola, Fibre came up with the identity and poster campaign but also the supporting website, games, kiosks, video and text messaging.
Fibre Christmas Card 2000
Fibre has a confession to make. They hate Christmas cards. Too many clients call in early December with a “great idea” for a corporate Christmas card. Unfortunately by January virtually all of them end up shredded and no one can remember who sent them in the first place!