Motorola – Oakley Media Kit
Fibre stepped away from the computer and rolled up its sleeves to visualise the media kit for O ROKR. Aimed at skateboarders, mountain bikers and free runners, O ROKR are innovative Oakley sunglasses with built-in Motorola stereo Bluetooth – meaning you can switch between music and taking a call, and then back again.
Motorola – Head & Body Media Kit
“In the beginning there were heads. And there were bodies. They evolved separately …” Thus begins Fibre’s history of headlessness for the MTV/Motorola production Head & Body (short films to be seen on the phone where the main character leads a headless life).
Motorola – SLVR Media Kit
Call it folly, hubris or determination, but Fibre spent a year waiting for Motorola to agree to use Sam Buxton’s Mikroman for a press kit. They first got the idea of using his pop-up metal figure with the RAZR—a slim folding phone whose keypad suggested the very qualities of the Mikroman. But it was more than a year before the client finally agreed.
Motorola – Burton Media Kit
Fibre’s office was strewn with hundreds of pieces of folded paper, but they hadn’t taken up origami en masse, no it was the media kit for Motorola’s collaboration with Burton. Using Bluetooth to communicate from your sleeve to your beanie, it meant even in very cold weather you didn’t need to take off your mittens to switch between a playlist and an incoming call.
Motorola – 20th Anniversary Party Invitation
London’s hippest have been spotted carrying “brick” phones like it was the Eighties all over again. The Motorola DynaTACs were only cardboard replicas but partygoers at the Top Floor of Harvey Nichols were brandishing them as if they were the real things.
Tabooboo – Brand identity
Locked in a closet with hundreds of dildos. That was Fibre’s fate when creating new sex brand Tabooboo’s website. They had to shoot the toys – in all their lurid glory – for the e-commerce site.
Nike – Caged Zoom Media Kit
Eight thousand pieces of paper all hand stamped and marked ‘confidential’. They weren’t confidential at all, but such were the lengths Fibre went to in the name of verisimilitude. It was all part of a press kit for Nike touting the company’s new exoskeleton technology (support for their trainers’ air pockets).
Motorola – 75th Anniversary Poster
One small step for man, one giant leap for mankind. Ten little words everyone has heard, but Fibre went on to take them and the other 31,260 in the Apollo moon landing transcript and turn them into an A-1 sized poster for Motorola’s 75th anniversary. Without Motorola the world would never have heard Neil Armstrong’s quote; the company provided the communications equipment for the lunar landing, and without Fibre still fewer people would know much more than the famous phrase.
The Furniture Practice – Brochure
How to avoid the bin? that was Fibre’s problem when it came to designing The Furniture Practice’s brochure. The firm, which sells swank modern furniture to architects to put in their swank modern spaces, needed a mailer. But, the company was relying on impersonal photography and an outdated logo. Things were not looking good.
Motorola – The First Car Radio on the Moon
Hardbound slim volumes with cloth covers, gold type, sepia-toned images, photos of beaming chairmen, and no irony. That is everything that corporate histories are, and everything the Motorola book isn’t.