BMW – The Secret Life of Cars
When an oncoming car blinks its headlights, do you feel as though it just winked at you? Psychologists call this phenomenon “somatomorphism” one of the many explained in The Secret Life of Cars – a BMW media report designed by Fibre.
BMW – Good Food Ride
If it weren’t so noisy, Fibre would have got a camp bed at the printers. Most design agencies will attend a press pass, but for three days? For The BMW 1 Series Good Food Ride, Fibre’s producer Liz Greening did exactly that to ensure the 124 page guide to British food adventures was as perfect on paper as it was on-screen.
Motorola – Oakley Media Kit
Fibre stepped away from the computer and rolled up its sleeves to visualise the media kit for O ROKR. Aimed at skateboarders, mountain bikers and free runners, O ROKR are innovative Oakley sunglasses with built-in Motorola stereo Bluetooth – meaning you can switch between music and taking a call, and then back again.
Motorola – Head & Body Media Kit
“In the beginning there were heads. And there were bodies. They evolved separately …” Thus begins Fibre’s history of headlessness for the MTV/Motorola production Head & Body (short films to be seen on the phone where the main character leads a headless life).
Motorola – SLVR Media Kit
Call it folly, hubris or determination, but Fibre spent a year waiting for Motorola to agree to use Sam Buxton’s Mikroman for a press kit. They first got the idea of using his pop-up metal figure with the RAZR—a slim folding phone whose keypad suggested the very qualities of the Mikroman. But it was more than a year before the client finally agreed.
Motorola – Burton Media Kit
Fibre’s office was strewn with hundreds of pieces of folded paper, but they hadn’t taken up origami en masse, no it was the media kit for Motorola’s collaboration with Burton. Using Bluetooth to communicate from your sleeve to your beanie, it meant even in very cold weather you didn’t need to take off your mittens to switch between a playlist and an incoming call.
Motorola – 20th Anniversary Party Invitation
London’s hippest have been spotted carrying “brick” phones like it was the Eighties all over again. The Motorola DynaTACs were only cardboard replicas but partygoers at the Top Floor of Harvey Nichols were brandishing them as if they were the real things.
Tabooboo – Brand identity
Locked in a closet with hundreds of dildos. That was Fibre’s fate when creating new sex brand Tabooboo’s website. They had to shoot the toys – in all their lurid glory – for the e-commerce site.