2005
Sony – PSP Design Club
From a New York florist to vintage wallpaper in Hastings to a mural in Southwark. Just three of the images in the photo chain that Fibre created as members of the Sony PSP Design Club (that’s Design Club, not Fight Club). One of ten boutique projects for the UK PSP launch, Design Club invited fourteen creatives such as David Adjaye, William Rowe, Chris Ofili and Fibre to celebrate the freedom of the creative process.
Motorola – Head & Body Media Kit
“In the beginning there were heads. And there were bodies. They evolved separately …” Thus begins Fibre’s history of headlessness for the MTV/Motorola production Head & Body (short films to be seen on the phone where the main character leads a headless life).
Motorola – SLVR Media Kit
Call it folly, hubris or determination, but Fibre spent a year waiting for Motorola to agree to use Sam Buxton’s Mikroman for a press kit. They first got the idea of using his pop-up metal figure with the RAZR—a slim folding phone whose keypad suggested the very qualities of the Mikroman. But it was more than a year before the client finally agreed.
Motorola – Burton Media Kit
Fibre’s office was strewn with hundreds of pieces of folded paper, but they hadn’t taken up origami en masse, no it was the media kit for Motorola’s collaboration with Burton. Using Bluetooth to communicate from your sleeve to your beanie, it meant even in very cold weather you didn’t need to take off your mittens to switch between a playlist and an incoming call.