2003
Fallon – Velvet Love Your Bum
Audiences loved Tony Kaye’s beautiful black and white bottom shots, but they couldn’t recall what was being advertised. So ad agency Fallon hired Fibre to come up with a solution that showed the product – Velvet toilet rolls.
V&A – Village Fete 2003
Ever wondered what happens inside a photobooth after your picture is taken? Well, Fibre’s version was a little different than most. And the results probably wouldn’t be considered “passport approved”.
Motorola – 20th Anniversary Party Invitation
London’s hippest have been spotted carrying “brick” phones like it was the Eighties all over again. The Motorola DynaTACs were only cardboard replicas but partygoers at the Top Floor of Harvey Nichols were brandishing them as if they were the real things.
Tabooboo – Brand identity
Locked in a closet with hundreds of dildos. That was Fibre’s fate when creating new sex brand Tabooboo’s website. They had to shoot the toys – in all their lurid glory – for the e-commerce site.
Nike – Caged Zoom Media Kit
Eight thousand pieces of paper all hand stamped and marked ‘confidential’. They weren’t confidential at all, but such were the lengths Fibre went to in the name of verisimilitude. It was all part of a press kit for Nike touting the company’s new exoskeleton technology (support for their trainers’ air pockets).
Fallon – You Make it a Sony
From blobs to brand extension such has been the fabled life of Fibre’s Mibas. The blobs started out when the ad agency Fallon needed an animation for the end of a Sony commercial to accompany the strap line, ‘You make it a Sony’.
Motorola – The First Car Radio on the Moon
Hardbound slim volumes with cloth covers, gold type, sepia-toned images, photos of beaming chairmen, and no irony. That is everything that corporate histories are, and everything the Motorola book isn’t.