2002
Motorola – 75th Anniversary Poster
One small step for man, one giant leap for mankind. Ten little words everyone has heard, but Fibre went on to take them and the other 31,260 in the Apollo moon landing transcript and turn them into an A-1 sized poster for Motorola’s 75th anniversary. Without Motorola the world would never have heard Neil Armstrong’s quote; the company provided the communications equipment for the lunar landing, and without Fibre still fewer people would know much more than the famous phrase.
The Furniture Practice – Brochure
How to avoid the bin? that was Fibre’s problem when it came to designing The Furniture Practice’s brochure. The firm, which sells swank modern furniture to architects to put in their swank modern spaces, needed a mailer. But, the company was relying on impersonal photography and an outdated logo. Things were not looking good.
Motorola – Mobile Exhibition Graphics
Picture a man sporting a pocket pen protector, a clunky ‘brick’ phone and a high degree of geek chic. Inspired by this image, Fibre turned it into a pop art icon celebrating the mobile phone’s everyday ubiquity with Andy Warhol soup-can style. The final hand-on-phone image played up the retro hip cachet of old technology and served as the core identity for Mobile, Motorola’s exhibition commemorating the history of the mobile phone.