2001
Motorola – Text Match Kiosk
Kids V. Adults. Nothing less momentous than a war of the ages was what Motorola was after when they asked Fibre to design a game for the ICA digital festival, ‘What Do You Want To Do With It?’ Fibre came up with Text Match, based on the idea that kids are far more proficient at text messaging than their parents. The game, a texting Space Invaders, requires players to translate a word from standard English to text speak (or text to txt) before it reaches the bottom of the screen.
Motorola – What Do You Want To Do With It?
50 strangers, alcohol, hormones and text messaging...’ and one very loaded question: ‘What Do You Want To Do With It?’ were fly-postered all over London. The ads were just one part of the identity Fibre created for the ICA digital fest ‘What Do You Want To Do With It?’ For the sponsor, Motorola, Fibre came up with the identity and poster campaign but also the supporting website, games, kiosks, video and text messaging.
The Fish Can Sing – Identity
How do you visualise a revolution? With a manifesto of course. And all-caps. And no spaces. That’s just what Fibre did for The Fish Can Sing, a radical PR/marketing agency, which challenges the traditional industry rules by specialising in guerrilla moves and tactical interventions.