2000
St Lukes – Hello Reception
Spiders on drugs. Fibre didn’t actually dose ’em up themselves but relied on scientific research in creating ‘Web’, one of a series of short films commissioned by St. Luke’s. The maverick ad agency was kicking off a video showcase in its reception area, and the first firm asked to contribute was Fibre who obliged with five cinematic riffs on ‘fibre’.
Fibre Christmas Card 2000
Fibre has a confession to make. They hate Christmas cards. Too many clients call in early December with a “great idea” for a corporate Christmas card. Unfortunately by January virtually all of them end up shredded and no one can remember who sent them in the first place!
Overland Group – CC2000 CD-ROM
Digital fly-posting, that’s what Fibre created with its CD-ROM for CC2000, Caterpillar’s premium clothing line. Launched in 2000, the CD was only expected to provide straightforward press information. But Fibre interpreted Caterpillar’s urban image with its heavy reliance on poster campaigns and postered over people’s desktops. Whatever program happened to be open, Word, Excel or Netscape..., the CD’s images appeared over it, covering it with on-screen flyers.