Motorola
Motorola – Oakley Media Kit
Fibre stepped away from the computer and rolled up its sleeves to visualise the media kit for O ROKR. Aimed at skateboarders, mountain bikers and free runners, O ROKR are innovative Oakley sunglasses with built-in Motorola stereo Bluetooth – meaning you can switch between music and taking a call, and then back again.
Motorola – Head & Body Media Kit
“In the beginning there were heads. And there were bodies. They evolved separately …” Thus begins Fibre’s history of headlessness for the MTV/Motorola production Head & Body (short films to be seen on the phone where the main character leads a headless life).
Motorola – SLVR Media Kit
Call it folly, hubris or determination, but Fibre spent a year waiting for Motorola to agree to use Sam Buxton’s Mikroman for a press kit. They first got the idea of using his pop-up metal figure with the RAZR—a slim folding phone whose keypad suggested the very qualities of the Mikroman. But it was more than a year before the client finally agreed.
Motorola – Burton Media Kit
Fibre’s office was strewn with hundreds of pieces of folded paper, but they hadn’t taken up origami en masse, no it was the media kit for Motorola’s collaboration with Burton. Using Bluetooth to communicate from your sleeve to your beanie, it meant even in very cold weather you didn’t need to take off your mittens to switch between a playlist and an incoming call.
Motorola – 75th Anniversary Poster
One small step for man, one giant leap for mankind. Ten little words everyone has heard, but Fibre went on to take them and the other 31,260 in the Apollo moon landing transcript and turn them into an A-1 sized poster for Motorola’s 75th anniversary. Without Motorola the world would never have heard Neil Armstrong’s quote; the company provided the communications equipment for the lunar landing, and without Fibre still fewer people would know much more than the famous phrase.
Motorola – The First Car Radio on the Moon
Hardbound slim volumes with cloth covers, gold type, sepia-toned images, photos of beaming chairmen, and no irony. That is everything that corporate histories are, and everything the Motorola book isn’t.
Motorola – Mobile Exhibition Graphics
Picture a man sporting a pocket pen protector, a clunky ‘brick’ phone and a high degree of geek chic. Inspired by this image, Fibre turned it into a pop art icon celebrating the mobile phone’s everyday ubiquity with Andy Warhol soup-can style. The final hand-on-phone image played up the retro hip cachet of old technology and served as the core identity for Mobile, Motorola’s exhibition commemorating the history of the mobile phone.
Motorola – Text Match Kiosk
Kids V. Adults. Nothing less momentous than a war of the ages was what Motorola was after when they asked Fibre to design a game for the ICA digital festival, ‘What Do You Want To Do With It?’ Fibre came up with Text Match, based on the idea that kids are far more proficient at text messaging than their parents. The game, a texting Space Invaders, requires players to translate a word from standard English to text speak (or text to txt) before it reaches the bottom of the screen.