Games
Grolsch – My Alien Abduction
Fibre helped thousands get abducted by aliens - all in support of a Grolsch campaign. Creating a website and book that tied into the commercial, the designers increased its staying power.
Motorola – Text Match Kiosk
Kids V. Adults. Nothing less momentous than a war of the ages was what Motorola was after when they asked Fibre to design a game for the ICA digital festival, ‘What Do You Want To Do With It?’ Fibre came up with Text Match, based on the idea that kids are far more proficient at text messaging than their parents. The game, a texting Space Invaders, requires players to translate a word from standard English to text speak (or text to txt) before it reaches the bottom of the screen.
Motorola – What Do You Want To Do With It?
50 strangers, alcohol, hormones and text messaging...’ and one very loaded question: ‘What Do You Want To Do With It?’ were fly-postered all over London. The ads were just one part of the identity Fibre created for the ICA digital fest ‘What Do You Want To Do With It?’ For the sponsor, Motorola, Fibre came up with the identity and poster campaign but also the supporting website, games, kiosks, video and text messaging.
Stride Shoes – Website
‘SAVE YOURSELF!’ was one of the now-you-see-it-now-you-don’t blipverts flashing up subliminally on the shoe company, Stride’s, website. It had the first connected screensaver, updating itself instantly on-line to give the audience – that broad and difficult to target ‘youth’ market – a daily dose of the Voice of Stride.
Diesel – 55DSL website
Could you land a 747 at night with only runway lights to guide you? Diesel’s 55DSL web site gives you the chance to find out and calculates your score by the number of fatalities. The irreverent computer game appeared on the site which dispensed with grunge graphics but kept the sense of humour popular with skaters.