Awards
BMW – The Secret Life of Cars
When an oncoming car blinks its headlights, do you feel as though it just winked at you? Psychologists call this phenomenon “somatomorphism” one of the many explained in The Secret Life of Cars – a BMW media report designed by Fibre.
Grolsch – My Alien Abduction
Fibre helped thousands get abducted by aliens - all in support of a Grolsch campaign. Creating a website and book that tied into the commercial, the designers increased its staying power.
V&A – Village Fete 2003
Ever wondered what happens inside a photobooth after your picture is taken? Well, Fibre’s version was a little different than most. And the results probably wouldn’t be considered “passport approved”.
Motorola – 20th Anniversary Party Invitation
London’s hippest have been spotted carrying “brick” phones like it was the Eighties all over again. The Motorola DynaTACs were only cardboard replicas but partygoers at the Top Floor of Harvey Nichols were brandishing them as if they were the real things.
Tabooboo – Brand identity
Locked in a closet with hundreds of dildos. That was Fibre’s fate when creating new sex brand Tabooboo’s website. They had to shoot the toys – in all their lurid glory – for the e-commerce site.
Motorola – The First Car Radio on the Moon
Hardbound slim volumes with cloth covers, gold type, sepia-toned images, photos of beaming chairmen, and no irony. That is everything that corporate histories are, and everything the Motorola book isn’t.
Motorola – Mobile Exhibition Graphics
Picture a man sporting a pocket pen protector, a clunky ‘brick’ phone and a high degree of geek chic. Inspired by this image, Fibre turned it into a pop art icon celebrating the mobile phone’s everyday ubiquity with Andy Warhol soup-can style. The final hand-on-phone image played up the retro hip cachet of old technology and served as the core identity for Mobile, Motorola’s exhibition commemorating the history of the mobile phone.
Stride Shoes – Website
‘SAVE YOURSELF!’ was one of the now-you-see-it-now-you-don’t blipverts flashing up subliminally on the shoe company, Stride’s, website. It had the first connected screensaver, updating itself instantly on-line to give the audience – that broad and difficult to target ‘youth’ market – a daily dose of the Voice of Stride.
Diesel – 55DSL website
Could you land a 747 at night with only runway lights to guide you? Diesel’s 55DSL web site gives you the chance to find out and calculates your score by the number of fatalities. The irreverent computer game appeared on the site which dispensed with grunge graphics but kept the sense of humour popular with skaters.