Projects
BMW – The Secret Life of Cars
When an oncoming car blinks its headlights, do you feel as though it just winked at you? Psychologists call this phenomenon “somatomorphism” one of the many explained in The Secret Life of Cars – a BMW media report designed by Fibre.
BMW – Good Food Ride
If it weren’t so noisy, Fibre would have got a camp bed at the printers. Most design agencies will attend a press pass, but for three days? For The BMW 1 Series Good Food Ride, Fibre’s producer Liz Greening did exactly that to ensure the 124 page guide to British food adventures was as perfect on paper as it was on-screen.
Corderoy
George Corderoy & Co was established in 1780 and has become one of the biggest names in quantity surveying. Browsing their portfolio is a journey through history itself – Windsor Castle, Leicester Square, the Channel Tunnel and the Jubilee Line extension to name but a few.
Motorola – Oakley Media Kit
Fibre stepped away from the computer and rolled up its sleeves to visualise the media kit for O ROKR. Aimed at skateboarders, mountain bikers and free runners, O ROKR are innovative Oakley sunglasses with built-in Motorola stereo Bluetooth – meaning you can switch between music and taking a call, and then back again.
Sony – PSP Design Club
From a New York florist to vintage wallpaper in Hastings to a mural in Southwark. Just three of the images in the photo chain that Fibre created as members of the Sony PSP Design Club (that’s Design Club, not Fight Club). One of ten boutique projects for the UK PSP launch, Design Club invited fourteen creatives such as David Adjaye, William Rowe, Chris Ofili and Fibre to celebrate the freedom of the creative process.
Motorola – Head & Body Media Kit
“In the beginning there were heads. And there were bodies. They evolved separately …” Thus begins Fibre’s history of headlessness for the MTV/Motorola production Head & Body (short films to be seen on the phone where the main character leads a headless life).
Motorola – SLVR Media Kit
Call it folly, hubris or determination, but Fibre spent a year waiting for Motorola to agree to use Sam Buxton’s Mikroman for a press kit. They first got the idea of using his pop-up metal figure with the RAZR—a slim folding phone whose keypad suggested the very qualities of the Mikroman. But it was more than a year before the client finally agreed.
Motorola – Burton Media Kit
Fibre’s office was strewn with hundreds of pieces of folded paper, but they hadn’t taken up origami en masse, no it was the media kit for Motorola’s collaboration with Burton. Using Bluetooth to communicate from your sleeve to your beanie, it meant even in very cold weather you didn’t need to take off your mittens to switch between a playlist and an incoming call.
Mother – Coca-Cola Piccadilly Circus
Coca-Cola is now blue and yellow, or black and orange - depending upon which football team you support - as Coke are the new sponsors of the Football League. Edgy ad agency Mother have painted the classic logo in all 72 team colours and Fibre brought these to life on the new 32m super-wide-screen LED display at Piccadilly Circus.
Grolsch – My Alien Abduction
Fibre helped thousands get abducted by aliens - all in support of a Grolsch campaign. Creating a website and book that tied into the commercial, the designers increased its staying power.