The Fish Can Sing – Identity
“Fibre were able to create such a unique identity because they have a deep understanding of what we do and how we do it”
Howard Beale – The Fish Can Sing
How do you visualise a revolution? With a manifesto of course. And all-caps. And no spaces. That’s just what Fibre did for The Fish Can Sing, a radical PR/marketing agency, which challenges the traditional industry rules by specialising in guerrilla moves and tactical interventions. Fibre’s identity for the company is bold, simple – all one colour, with a classic, modern typeface but given a contemporary twist. THEFISHCANSING runs together so that with a line break in the middle of ‘CAN’, the identity plays on how language appears in our text message/e-mail literate world.
2001IdentityThe Fish Can SingWebsite