Tabooboo – Brand identity
“As creators of the Tabooboo brand identity – I trust Fibre implicitly”
Alan Lucas – Tabooboo
Locked in a closet with hundreds of dildos. That was Fibre’s fate when creating new sex brand Tabooboo’s website. They had to shoot the toys – in all their lurid glory – for the e-commerce site.
Started by former adidas marketing man Alan Lucas, Tabooboo is aimed at making sex fun, an approach overlooked by other high-end brands. Fibre designed a fuchsia logo with a circular Seventies feel and characters that express the brand’s personality. Inspired by the generic man/woman icons on restrooms, Fibre’s figures have a comic edge that helps break down customers’ barriers around sex.
2003AwardsIdentityPackagingPrintRetailTaboobooWebsite