Stride Shoes – Website
“Fibre not only answered the brief, they influenced the marketing direction of Stride”
Craig Throne – Overland
‘SAVE YOURSELF!’ was one of the now-you-see-it-now-you-don’t blipverts flashing up subliminally on the shoe company, Stride’s, website. It had the first connected screensaver, updating itself instantly on-line to give the audience – that broad and difficult to target ‘youth’ market – a daily dose of the Voice of Stride. The site generated coverage in both the youth culture/style press like Sky and in trade magazines.
Games such as ‘Learn to Dance’ riffed on the Fifties follow-the-footprint dance mats only updated with Stride shoe soles; while Pachinko translated the popular Japanese arcade game – a cross between pinball and a fruit machine – for the web, netting the site hundreds of thousands of hits in Japan. Even more impressive: though not an e-commerce site, Stride managed to sell 10,000 pairs of shoes in Asia because of the site alone. And it was nominated for D&AD and Design Week awards in 2001.