Overland Group – CC2000 CD-ROM
“The quality and attention to detail matched that of the collection”
Kate Rooks – Overland Group
Digital fly-posting, that’s what Fibre created with its CD-ROM for CC2000, Caterpillar’s premium clothing line. Launched in 2000, the CD was only expected to provide straightforward press information. But Fibre interpreted Caterpillar’s urban image with its heavy reliance on poster campaigns and postered over people’s desktops. Whatever program happened to be open, Word, Excel or Netscape..., the CD’s images appeared over it, covering it with on-screen flyers.
The CD-ROM also featured the work of edgy fashion photographer Stephan Ruiz, whose night shots of Tokyo were the basis of the CC2000 campaign. Here users could click on the images, zooming in and out of them, to see what people had in their windows or the detailing in a jacket. The innovative interface was nominated for a D&AD award in 2000 and in the Design Week Awards in 2001.