Motorola – The First Car Radio on the Moon
“as far as 75th anniversary books go, it’s clearly You Guys: 10, Corporate Apparatchiks: 0!!”
Geoffrey Frost – Motorola
Corporate Vice President and Director of Global Consumer Communication
Hardbound slim volumes with cloth covers, gold type, sepia-toned images, photos of beaming chairmen, and no irony. That is everything that corporate histories are, and everything the Motorola book isn’t.
To create it, Fibre spent months trawling through the company’s archives finding iconic images with the retro-cool cache of old technology. Men in trench coats holding mobiles bigger than their heads, NASA photos, lab graphics and early mobile phone prototypes were all remixed to give a portrait of Motorola that few expected to see – a company with a hip heritage.