Motorola – Mobile Exhibition Graphics
“Fibre’s pop art makeover of an archive image perfectly communicated the vision of the show”
Jethro Marshall – Producer of Mobile
This project was commissioned for Motorola by The Fish Can Sing
Picture a man sporting a pocket pen protector, a clunky ‘brick’ phone and a high degree of geek chic. Inspired by this image, Fibre turned it into a pop art icon celebrating the mobile phone’s everyday ubiquity with Andy Warhol soup-can style. The final hand-on-phone image played up the retro hip cachet of old technology and served as the core identity for Mobile, Motorola’s exhibition commemorating the history of the mobile phone. Fibre deployed this pop treatment across the show, from its exhibition graphics to the catalogue and website. Indeed as a fitting tribute to its success, Mobile’s invite, a die-cut, life-size DynaTAC phone, still hangs over editors’ desks at style mags across London.
Fibre collaborated with architects 6a to create the same cachet for the show itself. Turning a vitrine into a light box running the length of the exhibition, they gave Mobile a jewel-box look emphasising Motorola’s aim of showing their phones as cool and collectible – precious objects with a prestigious history. Though developed just for London, Mobile has gone on to tour Shanghai, New York and Chicago, while Fibre’s graphics went on to be featured in the 2003 D&AD annual.
2002AwardsExhibitionMotorolaPrint