Motorola – Head & Body Media Kit
“Fibre’s idea for the piece was perfect and they knew Peter Arkle was the right illustrator to do it.”
Dan Holliday – The Fish Can Sing
This project was commissioned for Motorola by The Fish Can Sing
“In the beginning there were heads. And there were bodies. They evolved separately …” Thus begins Fibre’s history of headlessness for the MTV/Motorola production Head & Body (short films to be seen on the phone where the main character leads a headless life). Fibre commissioned New York illustrator Peter Arkle to create a chronology of headlessness -from prehistory to the present with brief stops during the French Revolution (a boom time for headlessness) and the 19th century (another high point with the headless horseman).
The designs had to dance around current events (Islamic beheadings) and Motorola’s concern about them so all axes were out and the narrative had to take a surreal air, with giant rabbits doing a turn that even Monty Python would applaud. Naturally the book was designed to complement a headless state of mind, thus it comes complete with a temporary tattoo to wear around your neck with a dotted red line and a “cut-here” scissors icon, while the red line was repeated in a stitched binding. The book was commended by Design Week and ID in their annual design awards, though Fibre hasn’t let it go to their heads.
2005MotorolaPrint