Metropolis Furniture Co – Identity

Behold! The Eighth Wonder of the World!
Actually, it’s just the identity for Metropolis Furniture Co, designed by Fibre. When it came to the development of a logo for the retro-originals manufacturer there was only one gorilla for the job – King Kong himself.
Despite KK being a giant ape, this identity had to work at all sizes and as small as a label on a piece of furniture, so Fibre created the simple but recognisable silhouette. Such an epic logo surely deserves a little bit of chest thumping.
2009IdentityMetropolis Furniture Co