Levi’s – Look Book S/S ’09
“Fibre’s design solution is as strategic as it is stunning – exactly what Red Tab needed”
Adam Kakembo – Head Of Trade Marketing – EMENA, Levis Strauss Europe
Levi’s 501s come in 41 different finishes and 40 different sizes. It’s just one of over 300 products in the Levi’s Red Tab line book – the product “bible” the company produces every season. In Europe they’re distributed in eight different versions adapted to each territory’s product, finish and size selection. No surprise then that in the past the bible hasn’t been much more than a technical catalogue, but Levi’s wanted to aim higher for Spring Summer ’09.
Fibre meticulously designed the book while Jethro Marshall (the style mind behind Oki-ni) art directed the lifestyle photography. Now infused with the season’s Old Havana theme, the product and lifestyle books are delivered bound with an X band – and to an unprecedented tight schedule and budget.
2008Levi’sPrint