Greenhouse – Identity & Website
“Having dreaded the thought of rebranding and creating a new website, I entered into the process with trepidation. My fears were immediately alleviated when I met Fibre, who not only held my hand throughout the process but simply delighted me with their creativity and professionalism.”
Anna Guyer, Greenhouse
When Anna Guyer approached Fibre about re-launching her company The Spring Consultancy she admitted to being a little nervous – after all, a new name, identity and website seemed like such a big step.
Spring had served her well but was now getting lost amongst other “Springs” and as her company creates PR for exclusively sustainable brands, Greenhouse was chosen as the new name.
Fibre constructed the Greenhouse logotype from mis-matched wooden type, lending a recycled, old-world communications feel to the brand. Nicholas Saunders, whose hand-cut style has decorated many a Howies catalogue, was enlisted to illustrate the key brand messages. It’s not all lo-fi of course; the new site includes an eco-blog and social networking features too.
Thanks to Fibre’s handling of the project, Anna’s initial fears were allayed and she now has everything she needs to grow her new business.
Having dreaded the thought of rebranding and creating a new website, I entered into the process with trepidation. My fears were immediately alleviated when I met Fibre, who not only held my hand throughout the process but simply delighted me with their creativity and professionalism.
Anna Guyer, Greenhouse