Fibre Christmas Card 2000
Fibre has a confession to make. They hate Christmas cards. Too many clients call in early December with a “great idea” for a corporate Christmas card. Unfortunately by January virtually all of them end up shredded and no one can remember who sent them in the first place! So in 2000 Fibre pre-shredded some charity Christmas cards and mailed them out instead (in gold foil food packaging for a festive touch).
Not all Christmas cards are bad of course; you’ll find some inspirational ideas (including Fibre’s) in Festive – Promotional Mailing & Christmas Cards by Scott Witham.