Fallon – Velvet Love Your Bum

Audiences loved Tony Kaye’s beautiful black and white bottom shots, but they couldn’t recall what was being advertised. So ad agency Fallon hired Fibre to come up with a solution that showed the product – Velvet toilet rolls.

Fibre suggested the best way to communicate “Love your bum” was to spell it out – in toilet paper. The sheets were filmed falling gracefully in slow motion to the ground to slowly reveal the work of an obsessive toilet paper typographer. Finally a solitary roll bumps into the Velvet pack shot.

And the “bum job” had an even nicer ending – a Merit from The Art Directors Club of New York.