Diesel – Style Lab CD-ROM
“It’s great work such as this that gives Diesel it’s cutting-edge image”
Wendy Brierly – Diesel
The pitch meeting went so well, Fibre never got the job. Not something you’d usually advertise, but Diesel so loved the navigation Fibre presented, they decided to turn
it into a digital art project cum promo piece.
Thus what started out as an element of a large-scale CD-ROM was distributed as a business card-sized disc for the launch of the company’s upscale ‘Style Lab’ store. Using a laboratory theme, the cards feature an interactive molecular structure that users can rotate in three dimensions and zoom in and out of, while a special button embedded in a molecule morphs the structure into whole other molecular forms. Clicking on its different cells reveals a swatch of fabric from the collection. And all choreographed to a suitably techy, lo-fi soundtrack Fibre composed on the PlayStation™.