BMW – Good Food Ride
This project was commissioned for BMW by The Fish Can Sing
If it weren’t so noisy, Fibre would have got a camp bed at the printers. Most design agencies will attend a press pass, but for three days? For The BMW 1 Series Good Food Ride, Fibre’s producer Liz Greening did exactly that to ensure the 124 page guide to British food adventures was as perfect on paper as it was on-screen.
Everyone will appreciate the bold typography and expressive illustrations by Stephane Kardos but only a few will notice the high production values. Perhaps that’s why many firms of this size don’t bother with producers but Fibre see them as an essential part of the process, getting the best value print for clients, and ensuring jobs run on time. Even though BMW has an internal print buyer, Fibre quoted—and because of their great relationship with printers found the lowest quote keeping down BMW’s print costs.
The deadline for Good Food Ride was even brought forward to accommodate the availability of “molecular” chef Heston Blumenthal for the press launch, but thanks to Liz all the VIPs had books as well as food on their plates.
2006BMWPrint